Mike Kim discusses branding and relationships on Pastoring in the Digital Parish. Mike offers an important way of refocusing how we think about marketing and branding, making them a lot more palatable for those of us wary of business-ifying faith. Mike says that “marketing isn’t about a sale, it’s about beginning a relationship.”
In order to meet people in the digital space and begin our relationships, we need to engage in a bit of branding and marketing. And, the fact is this, you have a brand. You may not be cultivating it. But you do have one. The goal of what we’re trying to do in this session is to make it as easy as possible for people to learn about you, your ministry, and how to build a relationship with you. That is the goal of cultivating some branding.