00:00: This tutorial will walk you through creating emails and newsletters to send to
00:04: members and visitors.
00:06: If you have a Canva account, log in, or create a new account. If you are new to
00:12: Canva, view our Introductory video: "Canva for Churches and Other Nonprofits."
00:17: When you log in, you will see something that looks like this.
00:21: The main Canva menu is located on the left side of your screen.
00:26: Near the top is the Home button.
00:29: Below Home is the Projects tab.
00:30: This is where you will find all the projects you have created.
00:33: You can always go back here to edit, duplicate or reuse a previous project.
00:39: Below Projects tab is the Templates tab.
00:43: Canva has millions of predesigned templates that you can use and customize.
00:48: Click on Templates to explore.
00:51: Below Templates you will see the Brand tab.
00:53: This area allows you to upload your logo, fonts, brand colors, special icons, and any
01:00: other graphical elements associated with your organization.
01:03: This helps your designs stay consistent and on-brand.
01:08: You will see several options for email designs.
01:10: For our purposes, click on Email - Create New.
01:15: Canva gives you a head start on design with prebuilt templates, such as the ones
01:19: seen here for an email. You can also create your own design from scratch.
01:25: The first step for most of your emails will be to add your church logo.
01:29: You can upload your logo and other brand materials using the "Brand" tab on the far-left
01:35: panel of the Canva home screen.
01:38: Once your logo is uploaded, you can change its size, and also change the alignment to
01:44: make it left-justified, right-justified or centered.
01:47: You can begin typing your content right away.
01:49: You will see that Canva defaults to a Header font (see the H1 category next to the
01:56: Arial window at the top of your screen).
01:59: You can change your fonts, font size, colors, alignment and other style elements
02:04: easily in Canva.
02:06: If you're familiar with Word or PowerPoint, this is similar.
02:10: Continue adding content to your email. You can add additional images from Canva's
02:15: extensive library of stock images or your own uploaded images.
02:20: You can easily add hyperlinks to your email.
02:23: Right-click on the image you'd
02:24: like to link from, and then click "Link" with the two little interlocking links.
02:30: A window will open up and you can add the URL web address for the page
02:34: you're linking to.
02:36: Make sure you name your file something easy to remember, and consider including the
02:41: date
02:41: for easy reference later.
02:43: Canva lets you send a test email to yourself to see how it looks.
02:47: It will use the same email address
02:49: that is linked to your Canva account.
02:51: Update the subject line before sending.
02:54: Canva also lets you see how your email will look on a desktop and on a mobile
02:59: device.
03:00: This image shows the desktop view.
03:03: This image shows the same email but how it appears on a mobile device. This helps
03:09: you design an email that will show up well for all your recipients.
03:13: The final step is downloading your email in either PDF or HTML format.
03:19: HTML is recommended for most email clients such as Mailchimp or Constant Contact.
03:24: You will need to upload the entire ZIP file into your mail client for the design to
03:29: be preserved.
03:31: Creating an email newsletter is very easy in Canva.
03:34: You will follow the same steps above, but expand your design to include numerous
03:39: stories and blocks of information.
03:40: Consider branding your newsletter with a title
03:44: so people associate the title with weekly information.
03:48: When sending a newsletter, it's important to make things clear.
03:51: We recommend adding a horizontal line or rule in between topics.
03:55: This helps readers know a new story is beginning.
03:59: Try out different types of lines in the Elements tab on your home menu.
04:05: Once your horizontal line is in place, it's time to add another story.
04:08: You can illustrate your topic with one of the millions of graphics and photos
04:13: available in Canva.
04:15: Here we've added a story about an upcoming event.
04:18: Continue this process as often as you need, being as creative as you'd like.
04:23: Remember, you will always be able to change before sending to your audience.
04:29: Another great tip in Canva is the option to create a Public Viewing Link.
04:33: This is useful for sharing your design with your team
04:36: before sending. You can also use this link to share your newsletter with a broader
04:41: audience, via social media or your website, for example. Canva even provides
04:46: analytics to gauge
04:47: how many people looked at the link. Start by clicking Share in the upper right, then
04:52: See All in the lower right.
04:55: On the next screen, click on Public Viewing Link.
04:58: This will let you generate a link to share with anyone.
05:01: It's always important to test anything
05:03: you will be sending out to make sure everything works properly
05:08: This process gets easier the more you do it, so have fun and enjoy all the design
05:13: options and capabilities that Canva offers.
