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Brand Standards
Denominational Branding
Identity is more than compliance to standards; it is about delivering a brand experience the audience will grow to trust. The United Methodist Church identity is a key component in developing the brand’s strength and reputation through its consistent application.
Likewise our brand promise—"Open hearts. Open minds. Open doors."—is integral to our identity. Our theological foundation is deeply-rooted in love and extending God's grace to all. With a renewed commitment to our brand promise, inspired by the General Conference's historic decision to eliminate barriers to full participation for all, we can authentically embody inclusivity and hospitality. This presents an exceptional opportunity to communicate our pledge to openness and unity to both our congregations and the wider community.
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United Methodist Communications’ toolkit provides all assets and guidelines needed for maintaining visual consistency. These resources make It easy for local churches, annual conferences, general agencies and other denominational entities to adopt more unified branding across our global connection.
Your church and annual conference are strengthened by connecting with the symbols of the brand. Below, you’ll find downloadable logos, guidelines for fonts and colors, and more.
You can also check out our Branding at a Glance guide and the detailed Brand Manual for further information.
Logos
Cross and Flame
The Cross and Flame is the most recognizable symbol of The United Methodist Church. This benefits our denomination, as people in communities around the world immediately recognize and connect with The United Methodist Church. Read more
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Brand Promise
The “Brand Promise” is our commitment to everyone who interacts with The United Methodist Church. To reinforce this promise, we display it in a consistent and legible way, specifically as it relates to our logo.
Download Files
Usage Guidelines
Branding at a Glance
This handy two-page guide summarizes the brand standards of The United Methodist Church.
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Fonts
Learn more about the complete and exclusive list of brand-standard fonts and how to apply them.
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If you have specific questions about branding of The United Methodist Church, please email brand@umcom.org.
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