The past couple of months have been busy within the UMC with the preparation, execution and follow-up of General Conference.
With General Conference possibly taking up quite a bit of your attention, you may not have been able to stay on top of what is happening in digital spaces. So, let’s take a few minutes to ensure you’re aware of a few updates and changes to three of the top social media platforms.
-
Instagram is testing ways to make memes more interactive. This would be in the editing stage of Reels.
-
Instagram’s chief says that it’s now post/Reel shares you need for better reach.
-
Instagram has shared more information on longer Reels, but beware: It comes with a “reach” price. Read more here.
-
You may not be using notes, but Instagram says others are, so they’ve added new features.
-
When is the best time to post on Facebook, or social media as a whole? Here’s a new look at recent engagement times.
-
You may have noticed your search bar looks a little different lately; Meta explains its new AI-assisted search here.
Like what you're reading and the tools we provide?
Your support helps to ensure the future of communications ministry. Make a tax-deductible donation to support United Methodist Communications today.
TikTok
-
New ad tools are coming, and they’ll be in a new centralized platform.
-
TikTok is testing 60-minute video uploads.
-
TikTok is exploring a new “US-only” algorithm feed. Learn more here.
Other/general
-
Pinterest has released its 2024 summer trends. These trends prove valuable across all social media and give a good look at what people are currently interested in across social media as a whole.
-
Gen Z is here to de-influence! Skepticism and mistrust are leading Gen Z into a “de-influencing era,” and sustainability messaging is also being questioned.
-
ChatGPT has received a new analysis update that could help you with your social media analytics.
For daily updates, we suggest subscribing to Social Media Today.
Renee McNeill is senior manager of electronic marketing for United Methodist Communications.