United Methodist Communications
Office of Public Information
For Immediate Release
July 19, 2023
Communications agency launches social media strategy course
Nashville, Tennessee – Revitalize Your Church’s Social Media, a new facilitated course from United Methodist Communications, will help local churches to reconsider social media through a strategic lens. Participants will build a social media plan and discover fresh new ways to engage their audiences while balancing legal and ethical concerns. The four-week training will be held July 31 through August 25, 2023. Registration for the course is available online through July 27, 2023.
Weekly, the class will present two live facilitated web training sessions led by communications experts from United Methodist Communications (recordings available). The gatherings will take place on Tuesdays and Thursdays at 1pm CT to provide facilitated conversation and topical Q&As. Participants will also be prompted to read articles, watch videos and interact on a discussion board. The course will include an emphasis on applying what trainees learn along the way to make their church’s social media more engaging and meet communications goals.
Training highlights include:
Week 1: The Big Picture – See how social media fits into your church’s communications, make sound decisions about the platforms and understand analytics
Week 2: The Plan – Learn to develop a social media calendar and keep consistent branding
Week 3: The Practice – Engage your congregation and community with captivating and engaging content
Week 4: The Practicalities – Understand the legal and ethical guidelines for using social media, craft a social media policy and create a custom plan with concrete next steps to level up your church’s social media accounts.
Upon completion, Revitalize Your Church’s Social Media participants will receive a Certificate of Completion and 2.0 CEUs awarded by the United Methodist Communications Training Center.
“Most churches use social media to share events, which is great, but there are often missed opportunities for richer engagement with followers,” said Senior Training and Development Specialist, Kelly Tracy. “We’ve designed this course to give local churches concrete, doable strategies to audit and level up their social media presence.”
Outside of this learning opportunity, church leaders and volunteers can access United Methodist Communications’ full selection of self-serve online training courses at any time. Each course offers individuals professional instruction that is completed on an individual or group’s schedule at their pace. The full catalog of complimentary trainings can be accessed at ResourceUMC.org/Training.
Complete details about the Revitalize Your Church’s Social Media course are available on the UMCTraining.org website.
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About United Methodist Communications
As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. United Methodist Communications also offers services, tools, and resources for communications ministry. Discover more about the agency at Resourceumc.org/Communications. Learn how to support this communications ministry work at ResourceUMC.org/GiveUMCom.
Media contact:
Brenda Smotherman
presscenter@umcom.org
615-742-5488 - office