For all of the disadvantages we might feel like we face as churches trying to make an impact in the noisy and distracted world of social media and the wider internet, the church has one major advantage: content.
Think about it: Most churches have someone delivering a new talk, ranging anywhere from 18 to sometimes 30 or 40 minutes every week, week in and week out.
We have spent many episodes of this podcast talking about how to repurpose and extend this content, from identifying clips that can work as standalone 30- to 90-second vertical videos to using AI tools to turn your sermon into all sorts of content formats.
But what about the full sermon video itself? Is it doomed to simply be archived on Facebook or YouTube forever, or are there things we can do to enhance them and turn them into effective content marketing assets, too?
On this episode of the “MyCom Church Marketing” podcast, we welcome back three-time guest Kathryn Price, video producer for United Methodist Communications, to help us get the most out of the largest and most regular piece of content our churches create.